Spector Eyewear
Spector Eyewear is a fictional glasses company with both a physical location and a unique online edge. Unlike typical eyewear retailers, Spector allows customers to order a trial kit of ten frame options delivered to their home, making the process accessible for those unable to visit in person. After trying them on, customers can easily place their final order online.
The brand design takes an abstract approach, inspired by various eye conditions. Organic color blobs symbolize vision distortions caused by diseases affecting peripheral or central sight, while dotted patterns represent eye floaters. The hand-drawn “Spector” logotype adds a personal, approachable feel to the brand.
The brand design takes an abstract approach, inspired by various eye conditions. Organic color blobs symbolize vision distortions caused by diseases affecting peripheral or central sight, while dotted patterns represent eye floaters. The hand-drawn “Spector” logotype adds a personal, approachable feel to the brand.
