Back to School
The Back to School campaign focuses on digital marketing to drive traffic to the Irving ISD Back to School website. This is a central hub for families to access essential information on transportation, meals, dress code, and more. To build familiarity, the site link is featured prominently across various digital assets.
Irving ISD’s signature blue is used heavily throughout the campaign for brand consistency, while black-and-white photography helps the color elements stand out, creating a vibrant, modern look that captures the viewer’s attention.
Irving ISD’s signature blue is used heavily throughout the campaign for brand consistency, while black-and-white photography helps the color elements stand out, creating a vibrant, modern look that captures the viewer’s attention.
